Amazon halo discontinued12/18/2023 Both were discontinued within a few years of launch, with refunds offered to customers who bought into the short-lived experiments. Those who purchased a Microsoft Band or Google Stadia hardware are already keenly aware of this lesson. “Although our customers love many aspects of Halo, we must prioritise resources and maximise benefits to customers and the long-term health of the business.”įor consumers, it’s a sad reminder that even choosing to back companies with the resources of Amazon is no guarantee that their purchases will be supported in the long run. “Halo has faced significant headwinds, including an increasingly crowded segment and an uncertain economic environment,” said Amazon’s VP of smart home and health, Melissa Cha, in an internal email obtained by The Verge. Given Amazon is making staff cutbacks across the company, it’s perhaps unsurprising that Halo was in line for the chop - although it does make the decision to expand the struggling Luna games-streaming service to the UK last month all the more baffling. It’s a disappointing end to Amazon’s ambition to conquer the fitness market - a competitive sector that the company was extremely late to enter. Amazon also encourages users to recycle the now redundant Halo hardware via the company’s recycling process. “Amazon will fully refund purchase(s) made in the preceding 12 months of Amazon Halo View, Amazon Halo Band, Amazon Halo Rise, and Amazon Halo accessory bands,” the post adds. “Beginning on August 1, 2023, Amazon Halo devices, and the Amazon Halo app, will no longer function,” the company writes, saying that health data can be exported or downloaded until that point. Users can download or delete their Halo heath data, it said. This was followed in 2021 by the Halo View - a more traditional fitness tracker with a screen - and the Halo Rise - an alarm clock with sensors to track sleeping patterns - last November.Īll of these products will cease to work from August 1, Amazon says. Amazon said the Halo devices and app will no longer work after August 1. 1, Amazon said in a statement posted to its corporate blog and a notice. It offered a basic array of familiar health-tracking metrics, alongside more experimental features, like estimating body fat via a 3D scan and judging tone of voice via a microphone. Halo best known as a line of wrist-worn health and fitness trackers introduced in 2020 will be discontinued on Aug. The brand has only existed since 2020, when the original screenless Halo fitness band went on sale for $100 (£81 ). Amazon is scrapping its Halo fitness tracker device, a setback for a company long known for having its finger on the pulse of what consumers. Overnight, the company disbanded the health-focused Halo division and announced that existing products would cease to function from August 1. Although our customers love many aspects of Halo, we must prioritize resources and maximise benefits to customers and the long-term health of the business.The Amazon Halo Band is being discontinued (Amazon)Īny readers holding out hope for Amazon to release its Halo fitness trackers on this side of the Atlantic are set to be disappointed. It also had the capacity to measure body fat and use AI to analyze tone. The Halo wristband, which can track heart rate, physical activity and sleep, debuted in August 2020. Amazon announced it was shuttering its fitness wearables and would no longer support its Halo devices after July 31. "More recently, Halo has faced significant headwinds, including an increasingly crowded segment and an uncertain economic environment. Amazon discontinuing Halo health and fitness wearable. Sadly, there will be layoffs in the division too, according to an email seen by The Verge: "We have made the difficult decision to wind down the Halo program, which will result in role reductions," Amazon’s vice president of smart home and health, Melissa Cha allegedly wrote to staff members. If you want to download or delete your Halo health data, you can do so from the Settings page in the app," it said in a blog to customers.Īny outstanding prepaid subscription fees will also be refunded. The devices will cease to work as they rely on a Halo subscription that will no longer be available: "Beginning on 1 August 2023, Amazon Halo devices, and the Amazon Halo app, will no longer function. Those Stateside and in other regions who bought a Halo Band, Halo View or Halo Rise in the last 12 months will have their purchase refunded. None of the Halo products made it to the UK, so Brits need not worry about any impact.
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